![]() ![]() It is the stage where he buys your product or hire your service (or decides not to and you lose this sales opportunity). Acquisition (decides to purchase or not).It is the phase in which the person evaluates and compares your proposal. It is the moment when the potential customers discovers the existence of your product or service, which solves their problem or responds to their need. It is very useful to see what contact points there are and therefore take them into account for possible analysis and improvement.Ī Customer Journey Map consists of 3 very important initial phases (plus 2 other phases after the acquisition of your products or contracting your services): ![]() It is a visual scheme that serves to visualize the steps that your clients follow from when they discover your product or service until they are regular clients and even recommend it to other people. ![]()
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